Post about "Internet Marketing"

Internet Marketing 2.0 – Woofers Becoming Tweeters!

Yes, it’s true – woofers are becoming tweeters in record numbers as a result of the Web 2.0 site Twitter. More and more of the Internet marketing ‘Big Dogs’ are posting a few times a day on Twitter, where the mini-blog posts are called ‘tweets’. But while definitely a Web 2.0 community site, it’s value is quite different to the Internet marketing community.Tweets are limited to 140 characters, so all messages have to be kept brief – no long-winded sales pitches here. And, unlike the other Web 2.0 sites, Twitter uses a ‘nofollow’ tag, preventing the search engines from considering your posts as one-way links back to your sites, and preventing them from spidering a new site based on your links there.So if there’s no search engine optimization benefits to posting a link there, why are virtually all of the big-name Internet marketers taking the time to read posts and post their own information on Twitter? From what has transpired there so far, it would seem there are three main reasons to use Twitter in your Internet marketing efforts.First up, your core followers can click a link to ‘follow’ you on Twitter, meaning they can read everything you post there from their own Twitter page. This makes for an easy way for fans to keep up with what you’re up to, and also to contact you either via replies to your tweets or by direct messaging. With so many Internet marketing mavens being completely swamped with e-mails and support desk issues, this might well become a standard means of contact with the otherwise unreachable superstars of Internet marketing.Secondly, many of the tweets are quite simple and unrelated to business – ‘taking the kids to the park’ or ‘off to see the new James Bond flick’. This allows people to see a more human side of big-time Internet marketers, to see they’re just like the rest of us but with a bigger budget. This ‘human connection’ aspect may yet turn out to be the biggest part of the Twitter advantage, since the online world can seem quite cold and austere to those not overly experienced in the online world in general and Internet marketing in particular.And thirdly, because you can reply to tweets of the people you’re following there, Twitter is rapidly becoming an easy solution for those in the biz to stay in touch, to reach out to each other, and to maintain a sense of community between the live Internet marketing events. Spread out around the globe, many Internet marketers see each other only once every year or two, and often not even that frequently – many never meet their Internet marketing partners and compatriots in the offline world.But so far Twitter does the best job of overcoming that hurdle, creating a sense of community that extends from the biggest internet marketing and affiliate marketing superstars right down to the newest of newbies – and as such may well also become the industry’s top resource for meeting, cultivating and recruiting future Internet marketing Joint Venture partners as well.To put Twitter to use in your internet marketing or affiliate marketing arsenal, start by setting up a free account there using your real name (for branding and so others can find you easily), and then clicking the links to follow the posts of those Internet marketers you’re most interested in. Get a feeling for the common posts there, and soon you’ll be tweeting along with the best of them – and you’ll see your following growing right along with the list of Internet marketers you’re following there too.Happy Tweets!

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.